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Google My Business

How Proper Marketing Can Build a Business Online

After you start your business, you will need to learn to build the business online. One of the best ways to build your business is through marketing. If you aren’t familiar with marketing techniques, you may have a difficult time getting your website out there efficiently. You can’t simply start posting links to your website everywhere you go online. You need to employ the proper marketing techniques to be a success.
The flow of traffic to your business website will play a large role in its success. If you can’t attract traffic to your website, you aren’t going to be able to sell anything. When you don’t sell anything, your business won’t be successful. With no money coming in, you are more likely to have to give up your business. Even though you may not carry inventory, you will still have expenses that must be paid.
Because this flow of traffic is so important to build a business online, it is important for you to either learn how to market yourself or get help from someone who knows how. Even if you want to be the one who actually implements the marketing plan, finding someone who is familiar with marketing websites online will help you create a plan and learn how to implement it. Working with someone who already has experience will make building your business much easier for you.
After you know what you need to do to market your website, you can start implementing your plan. The best part of finding someone who can help guide you through marketing is that they will help you through the entire process. Even after you have begun using your marketing plan, it is likely it will need to be altered to better fit as you see what is working and what isn’t. Trial and error is a big part of marketing. If you can find someone who has been there, they can help guide you so you don’t have to rely too much on trial and error and can see quicker results.
The marketing of your business is important to build a business online. You will need to find effective ways to get the word out about your business without breaking rules or putting up red flags. If you use someone who has marketed online businesses before, you will be able to experience all the success they have achieved over the years. By skipping much of the trial and error, you will be able to see greater traffic more quickly, thus growing your business.…

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Small Business

Why You Should Look At The Statistics Behind The Boom In Online Business

It is forecast that online shoppers will spend over $ 300 billion in 2016. Up from over $ 200 billion in 2011. This equates to a rise of over 60% and what is important that even at that figure, it only represents around 9% of total retail spend. If the trend continues (and there is no reason to believe that it wont) those people who master the art of online retailing are going to be very rich indeed. In fact no lesser figure than best selling author, Professor and Economist Paul Zane Pilzer has stated that ten million new millionaires will be created by 2016 and the vast majority of those will have done it by trading on the internet.
These sorts of sums seem hardly credible when you consider all the bad news that seems to be pumped out by our media everyday and yet, when you stop to think about it, isn’t the whole area of internet marketing starting to gather momentum. When a company such as Facebook, that did not even exist not that many years ago can become the largest stock market flotation in U S history it is surely time to take note and start to plan accordingly.
And as the trend to online shopping gathers momentum, so there is more money to spend on improving the customer experience by providing better sites for them to shop on, better communication, and in many cases a far better service than their bricks and mortar counterparts. Therefore with such economic drivers as higher fuel costs making families think twice about venturing to the local shopping centre or mall, cash strapped retailers having to hold reduced stocks whereas the online retailer can drop ship or offer a much greater variety of choice online and the ability of consumers to review products and services online, find the best price and then buy in the comfort of their own home, are we heading for the “perfect storm” as far as the opportunities in online retailing are concerned?
Only time will tell, but on the face of it anyone who is threatened by redundancy, who is concerned that the job market may not be the place to be as far as finding an income goes, needs to be looking very seriously at the opportunities available in selling online. The main question of course is how to go about it? Starting out in an area where you have little or no prior knowledge is always fraught with danger. A good idea is to research carefully and seek to find as much as you can to find the best route forward.…

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7 Essentials in Marketing For People Who Wish to Start a Home Business

Many people with dreams of financial freedom make the mistake of going into a business like a headless chicken. Many people have misconceived that making money from home online or offline is an easy task. Truth is, if your business is to successful, you must have a practical, legitimate marketing plan first. You must first determine your goals and direction clearly if you plan to make a significant amount of money and create value that people care about. The 7 essential keys to marketing your business are as follows:
1) The purpose of marketing
When you start a marketing campaign, whether through a website, blog shop and online newsletter, you must determine what is it you want your prospects to do. Whether if it is to subscribe to your mailing list, buy a product or comment on a blog post.
2) How you will achieve this purpose
What benefits can your home business offer and what is your competitive advantage.
3) Your Target Market
Determine who is your target market or markets – Middle aged women, teenagers in Florida, senior citizens in Washington etc, Hispanics or Asians etc.
4) The Marketing Weapons You Will Use
The marketing tools you will use to achieve this purpose – Fliers, newspaper ads, Google pay per click, Facebook, Twitter etc.
5) Your Niche And Your Position
How will you position yourself? What will you stand for in your business? Are you an NGO or a ruthless money making corporation? Do you support the green environment or breast cancer awareness?
6) The Identity Of Your Business
People relate better with identities. For example, McDonald’s is the fast food giant – good value and great taste, fast.
7) Your Marketing Budget
Ideally, this should be 10% of your estimated grossed profits. But this value may vary as you may see necessary.
The biggest, most successful business organizations or small home enterprises have been build based on these foundations. Once you have figured out and applied these 7 marketing strategies, you can be sure that your home business is on the right path.…

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Home Business Tips – Are You Expanding In 2011?

Well, we’re almost at the end of the year. As of this article, there are only 13 days to go. Regardless of what level you might be at with your business, you probably have plans to expand it in 2011. Maybe you do but maybe you’re not exactly sure how to do that. Hopefully, after reading this article for inspiration, you’ll get a clue as to where you want to go.
First let me start off by saying that I have finally reached that point in my business where I have no desire to expand. The last thing I want is more work or more responsibility. Don’t ‘ll know when you’ve reached that point as well. But for now, where to go? How do you go about expanding?
You might want to think about moving away from a model where you’re constantly creating products to one where you have one continuity membership program. This way, you’re creating one thing and simply advertising for more members. With most continuity programs, it’s no more work to cater to 10,000 members as it is to 10 members. Simply set up a support desk, hire some people to run it, and you’re done.
But okay, maybe continuity programs are not your style and you prefer to just branch out into multiple products. The question becomes, how do you or deep? Well, there are advantages and disadvantages to both models. Let’s take wide first.
By going wide, you’re creating products in a number of different niches. The advantage of doing this is that you can create a number of low end products that are affordable enough so that you probably give yourself a decent chance of converting well, not that you can’t sell higher priced products. They just require a little more effort on the creation and promotion ends. The biggest disadvantage of selling low end products in multiple niches is that you’re constantly looking for new customers to sell to.
What about going deep? This is where you have a product line in one niche. The biggest advantage of doing this is that once you’ve made that first sale, you’ve got a customer for life if they’re happy with the product. Selling a more expensive product to that customer won’t be nearly as hard as converting a new customer. On the downside, once you start selling more expensive products, it does become a little harder to get people to open up their matter how dedicated a customer they are. Conversion percentage WILL go down the more expensive a product gets. However, you don’t have to sell as many to make the same profit.
These are a couple of ways to think about expanding your business for 2011. There are plenty more, but I’ll let you chew on these ideas for a while.
To YOUR Success,
Steven Wagenheim…

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Business Line

How to Master the Simple Internet Business Strategy Known As Article Marketing

In order for you to master the simple Internet business strategy known as article marketing and actually use it to be successful in your home based business you have to first understand the concept. Article marketing simply is the creation of new content in the form of articles that is based on keywords that people search on a daily basis and is literally picked up by search engines and put in front of people who are searching for what you already have to offer.
The way the you will be able to master article marketing is by dedicating the time necessary to getting educated and becoming better at it. Just like with everything else that you do the more you do it the better you’re going to become at it. As I mentioned before it is a very simple concept it just takes time to master and to become better at it.
The first thing that you have to do before even thinking about writing an article is to get better at making better titles. The title of an article is what will decide the success that the article has. This is why is very important for you to get better at making titles because once you do this article writing is going to be very simple.
As I mentioned before articles are based on keywords that you’re going to be responsible to search and see the ones that people are searching for relating to what you have to offer. What this is going to be able to do is to actually get you high targeted traffic to your website and is going to increase the results that you get in your business.
As you see article marketing is a very powerful method and the good thing about it is that is completely free and all your investing is your time. Just keep in mind that you have to be patient for the results but know that the results are going to come eventually.…

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Business Line

Home Business Tips – Good Times & Bad Times

If you think that any business is immune to the effects of the world around it, think again. And yes, even food stores go out of business. The key to surviving is to understand how to make the best of both the good and the bad times. In this article, I’m going to share a few ideas that, hopefully, will keep you afloat even when things aren’t going so well.
Let’s start with when things are going well. Lots of business owners will sit back and relax during these times. They won’t do any research for future products or anything in looking towards the future. This is a big mistake. No economy in the history of our world has ever remained stagnant and that’s not likely to change any time soon. One must always be looking towards the future. The question is, how do we do this?
One way is to keep an eye on technology. I have found that changes in technology have a great impact on business, especially if your business depends on it. Let’s say you sell a product that is a piece of technology and somebody comes out with something that is better and cheaper. Unless you take your product and work on ways to improve it, you’re going to lose market share. There is no way around this.
What if you’re selling informational products? Information is always changing. Therefore, you have to constantly be aware of any changes. For example, if you’re in the alternative health niche, there are going to be new developments regularly. If you’re not aware of these developments, your product could become obsolete literally overnight. This is also true in the make money online niche. Many books on pay per click advertising become almost obsolete because of changes in PPC rules.
In bad times, this steady research is even more important. The first one to come out with the new breakthrough is going to be the first one to dig himself out of the hole he’s in. That’s why it is critical to always be aware of the changes around you. By doing this, you give yourself the best chance of keeping your home business in the black.
To YOUR Success,
Steven Wagenheim…

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Online Business

3 New Facebook Business Tips

1) Facebook Business Account
Facebook business accounts are designed for individuals who need Facebook for business purposes, but need to refrain from becoming sidetracked at work. Business accounts are designed for individuals who only want to use the site to administer Pages and their ad campaigns. It allows individuals to create a simple business presence by creating public business pages, however it offers limited access to the profiles of other people. Facebook users who already have a personal profile, the business account option is not available. However, users who create a business account can later convert it into a regular user profile. More information on Facebook’s business accounts can be found here.
2) Create a Business Fan Page
Many business people would like to add colleagues, co-workers and other business people to network with on their Facebook profile; however they face the issue of mixing their personal life with business. Creating a business Fan Page is the most obvious solution.
Pages give a business or brand an identity on Facebook. With a Page, those interested and following the brand can become “fans,” and when they do so, all their friends will see this and may become fans as well. Photos, videos, and information about the company can be shared on the fan page, and custom applications on your Page. All activity on Pages gets posted on a mini feed for fans see.
3) Advertise on Facebook
For businesses that have a product or service to sell, Facebook advertising is a relatively inexpensive method to gain exposure in front of millions of people worldwide. Facebook advertising is similar to Google Pay-Per-Click; however Facebook is generally less expensive as it is not as competitive yet. In addition, Facebook is obtaining more hits per month than Google!
When creating advertisements on Facebook, one can target specific audiences. Ads can be placed locally, to specific age groups, specific interests and languages. Ads can be displayed on a CPC (cost per click) basis, or per 1000 impressions. Businesses can advertise a separate website or a Facebook Fan Page, in order to obtain more fans.…