A great email campaign can bring you an improved reputation, increased profits and the attainment of your goals. All it takes to achieve this is knowing the tips and tricks in this article and a little bit of hard work. Read on to find some advice to help you get started.
Have goals with your audience. Once you have established some readers, you should then think of different ways that you can entice them to sign up their friends. You should also be sure you have a subscribe link sent out in your email. This will help your existing customers send a link to their friends. Your subscriber base will grow by itself.
Before sending out emails to your subscribers, try to let them know what you will be sending them and how often they can expect to hear from you. This way, they know when to expect your email and they can prevent it from getting automatically sent to their spam folder.
Do not annoy your subscribers with an obnoxious “Buy now!” approach. [REMOVE] It is considered spammy and could cost you your good image. They are aware that you want to increase sales, so it would be best if you built a solid, professional relationship with them before encouraging them to buy anything. They’ll respect you for this and will probably purchase from you.
Do not send more than 1 email a week to your subscriber base. Most of your customer base probably has to tend to many other email messages each day. If you send too many messages, your customers may just tune out your messages and only read the messages they deem important (and marketing messages are never deemed important).
Include a link at the bottom of any marketing emails that allows people to unsubscribe easily. If someone does not want to receive your messages, providing a simple way for them to unsubscribe is preferable to ending up in their spam folder. It will also help to protect your reputation as a business that respects its customers.
To improve your email reading rates, offer subscribers the option of seeing your newsletters in either plain text or HTML. Too many companies send their emails out in only one format, discouraging their less tech-savvy readers or alternately disappointing readers that expect a more dynamic presentation. Offering every newsletter in both formats makes it more accessible.
Run tests to determine how your messages look on various email clients, including mobile clients. When you have perfected a design, try testing it on multiple browsers or operating systems if you can. For instance, an email opened under Linux Gmail will look different under Windows Hotmail.
Apply a consistent and professional color scheme to your email marketing campaign. Nothing will strike a more visual chord in your subscriber’s minds. Think to your personal favorite brands, and their colors come to mind readily. Search your favorite Internet search engine for color schemes, and you can quickly find one appropriate for your industry, or even distinct within it.
With the knowledge, you’ve gained here under your belt; you should be ready to tackle the wonderful world of email marketing. The sooner you get to work, the easier it will be to meet your goals, so start drafting your plan while you have these tips fresh in your mind.