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Small Business

Why You Should Look At The Statistics Behind The Boom In Online Business

It is forecast that online shoppers will spend over $ 300 billion in 2016. Up from over $ 200 billion in 2011. This equates to a rise of over 60% and what is important that even at that figure, it only represents around 9% of total retail spend. If the trend continues (and there is no reason to believe that it wont) those people who master the art of online retailing are going to be very rich indeed. In fact no lesser figure than best selling author, Professor and Economist Paul Zane Pilzer has stated that ten million new millionaires will be created by 2016 and the vast majority of those will have done it by trading on the internet.
These sorts of sums seem hardly credible when you consider all the bad news that seems to be pumped out by our media everyday and yet, when you stop to think about it, isn’t the whole area of internet marketing starting to gather momentum. When a company such as Facebook, that did not even exist not that many years ago can become the largest stock market flotation in U S history it is surely time to take note and start to plan accordingly.
And as the trend to online shopping gathers momentum, so there is more money to spend on improving the customer experience by providing better sites for them to shop on, better communication, and in many cases a far better service than their bricks and mortar counterparts. Therefore with such economic drivers as higher fuel costs making families think twice about venturing to the local shopping centre or mall, cash strapped retailers having to hold reduced stocks whereas the online retailer can drop ship or offer a much greater variety of choice online and the ability of consumers to review products and services online, find the best price and then buy in the comfort of their own home, are we heading for the “perfect storm” as far as the opportunities in online retailing are concerned?
Only time will tell, but on the face of it anyone who is threatened by redundancy, who is concerned that the job market may not be the place to be as far as finding an income goes, needs to be looking very seriously at the opportunities available in selling online. The main question of course is how to go about it? Starting out in an area where you have little or no prior knowledge is always fraught with danger. A good idea is to research carefully and seek to find as much as you can to find the best route forward.…

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Small Business

Home Business Tips – How to Pick a Home Business Opportunity That Can Allow You to Retire Early

When thinking of choosing a home business opportunity online, it is very important to do a little due diligence before joining the company and putting your time and resources into it. Many people who don’t do their homework with regards to this end up losing money on dead end opportunities or missing out on lucrative businesses that they turned a blind eye to.
Here is how to pick a home business opportunity that can truly allow you to leave the rat race and retire early:
1. Check up on the credentials of the company that has created the opportunity. Have they been in business for at least a few years? Established businesses tend to be safer bets than young start-ups. Many businesses have a high probability of failure, so joining a new business is inherently more risky than joining a business with a long, successful track record.
2. Investigate reviews about the company online. You can type in ‘company name reviews’ on Google and there will most likely be some write-ups. Be alert though; these days, many reviews are not genuine and the ‘reviewers’ have their own vested interest in the form of earning affiliate commissions from promoting the company’s products. A more reliable way will be to visit official sites like the Better Business Bureau.
3. Get as much information as you can about the company. Make sure you know exactly what you are going to get when you join. If you unsure of the opportunity, don’t join straight away. Let the information sink in for a day or two before you make a decision. Before you join any business opportunity, you should have a goal and a plan in place so you are organized and prepared to achieve success with the company.…

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Small Business

How to Never Pay For Advertising Again

Your online business needs all the promotion it can get to boost your sales and profits. Every business can really benefit from having the right exposure and publicity. But sad to say that PR firms, though quite effective, tend to also be too expensive. Fortunately, you do not have to rely on their capabilities. You can take care of the advertising need yourself without having to pay for it. Impossible? Not really.
First and foremost, you have to study, research or take some courses in writing press releases and setting up a media kit. There are helpful articles published online that details how press releases are done. Usually, they can give you advices on how to write a newsworthy copy in a page or two.
Use words that will grab the attention of your readers. Then try and post these press releases on a regular basis. Instant and free advertising for your business. Press releases are not the only option available in getting free advertising. There are a lot more options you can choose so you never have to pay just to have your business spread out in the Internet world.
You never have to pay for advertising by:
1. Writing a review. Do some site-hopping and visit as many site as you can. When you have chanced upon a certain website that you liked, write a review about it. You can write about the things that caught your attention; the design of the website, the unique services it offers and the benefits a person can get from that particular site.
Then you can email the review you wrote to the website. Tell them that they can post that on your website as long as your resource box is included in it. Website owners will be more than happy to publish your review in exchange for that small favor.
2. Giving testimonials. When you have purchased a product or availed a service that surpassed your expectations, email a testimonial to the company. Tell them about how useful their products have become to you. Allow them to publish your testimonial on their site as long as they put your signature in it.
3. Signing guest books on websites. When you chanced upon an interesting website, try to leave a compliment on their guest book. In your compliment, you can write about how well their site are done, how you find it easy to navigate and how you like their graphics, etc.
When you write your compliment, put in your signature or your website so people will see it once they also sign in the guest book. Just do not make it appear evident that you are advertising your company. Try to be subtle when you put your signature.
4. Leaving a message. There are websites with discussion boards open for comments or suggestions. You can leave your message in one of these. You could either post an interesting content, a compliment on their site or a question.
However you do it, just make sure that your signature is included at the end of your message. There are discussion boards or forums that allow other sites to post their banners or text links. Make the most of this opportunity and put your own. If that site is related to yours and is getting a number of traffic, this is your chance to spread your business and be known.
5. Writing out a report or ebook. Then let other people give them away as their free offers. People are very much into free offers and these things are not an exception. Before you know it, your ebooks and reports will be all over the Internet.
To make the most of the free offers, make your content as targeted as possible. This is making sure that your niche market will be interested enough to try and avail of what you have to offer.
6. Sending emails to editors. There may be some good articles or contents that might catch you eyes. Get hold of the editor’s email and send him or her a complimentary message. Oftentimes, the editors will like to publish your message over to their site. This is one way of building their credibility.
Grant them permission to have your compliment published but with your signature attached to it.…

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Small Business

Anxiety About Lead Generation? We’ll Give You The Answers You Seek

Lead generation is a technique that all sales professionals must perfect. Do you want to learn how to be better at it yourself? If you are looking for the secrets your competition are using successfully, then the article below will be sure to pique your interests and satiate your desire for knowledge.

Make sure your landing page is ready for visitors before you generate a lot of promising leads. Your landing page needs to contain all relevant information and options to buy or download. If your landing page is constructed well, you will have a much greater chance of converting your leads into sales.

Create engaging content. Lead generation relies a lot on building trust with your product or service. Smart targeted content does a lot to help get you there. Your target audience will be more likely to do business with you if they feel you are providing great service and that you legitimately care.

Look to affiliate marketing to generate leads and even customers. Why do all the work for leads when you can have others do it for you on commission? Affiliate programs are a very effective way of introducing your product to new audiences. In fact, you’ll see a lot of content created around your product or service. That’s very effective.

Building leads is easier if you are viewed as a trustworthy authority. Avoid making your ads look like the next big hype or overwhelming with flashy cheesiness. Be factual and honest about the value of your offers. The more trustworthy you appear, the more leads you will generate.

Open up your business to the world. There are events such as Doors Open at which businesses allow customers to come in and see how they work. Even if you’re an architect or real estate agent, you can let potential customers in to see how organized and authentic you really are, which can generate leads.

Avoid overkill in your information gathering. Many leads will be happy to supply basic information. However, with each data field that your potential lead needs to fill, their desire to continue wanes. Gather the basics that will be necessary to qualify the lead without pushing for every bit of information you can gather.

Check out local events in order to maximize your leads. If you’re allowed to have a table there, you could hand out pamphlets and hold a giveaway. Just ask people to leave their name and email in return for a ballot, but be sure to let them know if you’ll be adding them to a mailing list.

Make time for lead generation every single day. Even half an hour daily can be very effective. Like most things, it’s building the habits that’s the most important aspect of successful lead generation. If you do it daily, you’ll find you become more effective at creating potential qualified customers.

Learning about lead generation is just the first step you must take. Next, you have to consider how you can generate leads. Can you get the job done today? If so, do it! Everyone who procrastinates will fail, so get up the drive and start generation leads right away.…

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Small Business

Good Solid Advice About Reputation Management That Anyone Can Use

The reputation that your business has can make or break a business. All it takes is one comment online that can go viral. The internet has made it easier than ever to make unfounded an often untrue accusations about businesses and the people who own them. Here are some things that you may want to consider doing to protect the reputation of your business.

Monitoring your personal reputation or business brand is very critical to online reputation management. Set up automatic alerts to happen when your name comes up. Use Trackur, Monitor This and Google Alerts to send you notices when new content comes up. That way, you can know the very next day, if not sooner, when someone is talking about you.

Be nice when interacting online. Constantly tweeting or posting updates will do little good if you don’t communicate in other ways with followers. If anyone makes an inquiry on your social media page, make sure you respond right away. If you do not know the answer to a question, let them know that you’re in the process of getting an answer.

Establishing a strong presence in social media will help improve the reputation of your business. Creating a Twitter account, blog or Facebook page will help your interaction with prospects and customers. Nowadays, most people expect companies to have a social media presence. This is a great way to post relevant contents about your company and monitor what it’s being said.

Hire someone to run your social media programs in a professional manner. These pages represent who you are, so it is important that no one is given a chance to see them in a negative light. You want to be personable enough so that others know you’re not a robot, but you also have to stay within reasonable limits.

Remember that your offline presence also affects your online reputation. This is generally the start of your reputation. People will trust you more if you provide good customer service, offer good products and services, and maintain good relationships with your customer base. Happy customers generally will not post bad reviews, so do what you can to keep them all happy.

Do not ask site owners to remove information about you just because it is a bit unflattering. People are entitled to their opinions and you don’t want anyone to think that you believe the opposite. There is a chance that petitioning site owners to remove opinionated statements will backfire on you.

Bring people that are looking for your site directly to your website. You can do this by using your business name and other identifying words as frequently on your website as possible without being annoying. This will bring searchers to you instead of websites with negative and possible untruthful reviews.

As you can see, a reputation can either build a business up or it can bring it down. That is why it is more important than ever to manage the reputation that your business has. So keep the above tips in mind and help protect the reputation of your business.…

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Small Business

How To Succeed With Mobile Marketing Today!

Mobile marketing is a phrase that can be defined several ways. It will mean different things to many different companies, and it can be applied in more than one way. Essentially, it means advertising on cell phones or other mobile devices to promote your business. The following article will give you some helpful mobile marketing advice that works.

You can begin by constructing a proper database. Do not just add loads of numbers to your database. It is important to ask them for permission before you start. Gaining permission can easily be done by either a web form that they can fill out, or by agreeing to it via a simple code based text system.

Add a sense of urgency or value to your mobile marketing campaign efforts. In most cases, customers following a mobile link or advertisement expect to receive information quickly and in short, segments. Rather than trying to put a large amount of content or information through a mobile channel, focus on short bursts designed to provide customers with enough information to pique their interest.

Only add telephone numbers from customers choosing to receive messages to build your mobile marketing database carefully. If you add telephone numbers of customers who have not elected to receive mobile marketing messages, you are likely to see a high volume of complaints and requests to be removed from your list.

Make your mobile marketing campaigns interactive. Draw in your customers and offer them a way to interact with the system or amongst themselves. By engaging mobile users you will be solidifying your customer base as well as setting up future demand for more as each customer will be more likely to recommend your service.

Provide a better value for your mobile customers by creating a dedicated opt-in database option for them. This will allow you to provide your customers with a much better value and a great experience while simultaneously giving you a much bigger bang for your buck. It’s a win-win situation here.

Negative impressions of your brand can spread like wildfire over the internet, so you want to attempt to jump out in front of negative buzz with a positive spin. Mobile marketing reaches a lot of people, and things can become popular or unpopular in a hurry. If something’s becoming unpopular, fix it before it catches on.

Write less but say more with the mobile content on your website. Customers visiting your mobile site do not have the time to dig down into page after page of bloated, keyword-stuffed content to get the valuable information they want. Mobile marketing is all about concise advertising.

As you read above, when it comes to mobile marketing, there are a variety of things you can do. There is no single definition that stands out. Although, the general consensus is that this type of marketing uses cell phones. By using some of the tips presented here, you can tap into that huge market. You can make mobile marketing work for your business.…

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Small Business

Expert Advice On How To Use Facebook For Marketing

Facebook is ready for you to join, so what is the hold up? Do you need to find answers to your questions about marketing there? Would you like advice that will work? If so, this article provides it all in an easy to digest format, making marketing simple and effective.

Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Offer up discounts and prizes in return for having your customers like your Facebook page. Be sure to follow through on any promises you make.

Be sure there is not too much spam on your Facebook page. Employ filters that can keep tabs on your page even if you’re not logged in. Any administrator can type in keywords using this tool that will automatically filter it out.

Consider creating a group instead of a page. Using a group may encourage your followers to create a group; thus, allowing them to interact with one another. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.

Your business probably doesn’t really require a Facebook page if you only deal with customers occasionally, such as selling a car or a house. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. Instead, turn to Facebook targeted ads to reach new customers.

Make sure you answer posts and comments on your wall. If someone takes the time to speak to you on your profile page, then you need to make the time to speak back to them. Think of Facebook like a phone call. If someone calls you, you talk to them and then answer their questions regarding your business.

If updates are not relevant to your business, do not share them. You may want to pontificate about politics or your new kitten, but some of your followers might be offended or bored if you do. Personal projects and updates should be shared using your personal account.

Always make sure to allow comments on your Facebook pages. While some see it as a method of keeping negativity away from them, it sends a bad message to your followers.

Realize why you’re using a Facebook page. Do not just have a Facebook because it is the “in” thing to do. Are you communicating to your customers with it? Or is it so they can communicate with you? Facebook for the purpose of growing your business is very different than using it to promote loyalty.

Update your profile as often as necessary. When you make a change, change your profile immediately. If someone is looking to find you, they’ll want to find the most current information. Changing the look of your page can also keep it looking fresh.

If you market without a good understand of how to do it, your expectations may not be reached. Still, the advice in this article should be relevant for years to come. As you put the tips to use, you can make your business successful. This will help give your company a huge boost.…