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Home Business Tips – Are You Expanding In 2011?

Well, we’re almost at the end of the year. As of this article, there are only 13 days to go. Regardless of what level you might be at with your business, you probably have plans to expand it in 2011. Maybe you do but maybe you’re not exactly sure how to do that. Hopefully, after reading this article for inspiration, you’ll get a clue as to where you want to go.
First let me start off by saying that I have finally reached that point in my business where I have no desire to expand. The last thing I want is more work or more responsibility. Don’t ‘ll know when you’ve reached that point as well. But for now, where to go? How do you go about expanding?
You might want to think about moving away from a model where you’re constantly creating products to one where you have one continuity membership program. This way, you’re creating one thing and simply advertising for more members. With most continuity programs, it’s no more work to cater to 10,000 members as it is to 10 members. Simply set up a support desk, hire some people to run it, and you’re done.
But okay, maybe continuity programs are not your style and you prefer to just branch out into multiple products. The question becomes, how do you or deep? Well, there are advantages and disadvantages to both models. Let’s take wide first.
By going wide, you’re creating products in a number of different niches. The advantage of doing this is that you can create a number of low end products that are affordable enough so that you probably give yourself a decent chance of converting well, not that you can’t sell higher priced products. They just require a little more effort on the creation and promotion ends. The biggest disadvantage of selling low end products in multiple niches is that you’re constantly looking for new customers to sell to.
What about going deep? This is where you have a product line in one niche. The biggest advantage of doing this is that once you’ve made that first sale, you’ve got a customer for life if they’re happy with the product. Selling a more expensive product to that customer won’t be nearly as hard as converting a new customer. On the downside, once you start selling more expensive products, it does become a little harder to get people to open up their matter how dedicated a customer they are. Conversion percentage WILL go down the more expensive a product gets. However, you don’t have to sell as many to make the same profit.
These are a couple of ways to think about expanding your business for 2011. There are plenty more, but I’ll let you chew on these ideas for a while.
To YOUR Success,
Steven Wagenheim…

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Online Business

3 New Facebook Business Tips

1) Facebook Business Account
Facebook business accounts are designed for individuals who need Facebook for business purposes, but need to refrain from becoming sidetracked at work. Business accounts are designed for individuals who only want to use the site to administer Pages and their ad campaigns. It allows individuals to create a simple business presence by creating public business pages, however it offers limited access to the profiles of other people. Facebook users who already have a personal profile, the business account option is not available. However, users who create a business account can later convert it into a regular user profile. More information on Facebook’s business accounts can be found here.
2) Create a Business Fan Page
Many business people would like to add colleagues, co-workers and other business people to network with on their Facebook profile; however they face the issue of mixing their personal life with business. Creating a business Fan Page is the most obvious solution.
Pages give a business or brand an identity on Facebook. With a Page, those interested and following the brand can become “fans,” and when they do so, all their friends will see this and may become fans as well. Photos, videos, and information about the company can be shared on the fan page, and custom applications on your Page. All activity on Pages gets posted on a mini feed for fans see.
3) Advertise on Facebook
For businesses that have a product or service to sell, Facebook advertising is a relatively inexpensive method to gain exposure in front of millions of people worldwide. Facebook advertising is similar to Google Pay-Per-Click; however Facebook is generally less expensive as it is not as competitive yet. In addition, Facebook is obtaining more hits per month than Google!
When creating advertisements on Facebook, one can target specific audiences. Ads can be placed locally, to specific age groups, specific interests and languages. Ads can be displayed on a CPC (cost per click) basis, or per 1000 impressions. Businesses can advertise a separate website or a Facebook Fan Page, in order to obtain more fans.…

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Reviving Your Website – Reviving E-Commerce

Here are 6 tips to revive your website:
1. Is your website or online store not doing so well? Is it in need of a spruce up? One way to breathe some life back into your online store and get people interested and visiting your website again is to revive it. With time, all websites can become stale and outdated if we don’t pay attention to them, and we should make efforts keep them fresh and current.
2. Give your homepage a facelift by adding new graphics, text, and information. Consider adding a creative banner. Remove old and dated images, and add new, fresh ones. Research your keywords and revamp your text with some effective keywords.
3. Add a new area on the website filled with resources, information, and maybe even some special deals for your customers. Use relevant keywords to improve your search engine ranking. For example, if you own a web design company, offer web design and development tips and advice. Show other businesses how to make the most of their web presence, or what to consider when looking for an e-commerce solution.
By providing information and resources along with your products, you are giving people a reason to keep coming back. This is how you build trust with your visitors and get more sales. If you haven’t yet tried blogging, learn how to blog and get one added to your website. WordPress is an excellent blogging tool and can be setup relatively inexpensively. Blogging is a great way to improve your search engine ranking whilst expanding your network.
4. Add a What’s New page to your website so you can let everyone know about all your updates now and in the future. This feature could get more people to return to your website site to see What’s New?
5. Review the colors and layout your are using on your site. Do they fit with your brand and the image you are hoping to portray? Be sure to change them if they don’t!
6. Add a survey on your site, either for all visitors to answer, or for customers once a purchase has been made. Ask them what they would like to see and what type of products they are looking for. You can’t do much better than to get information straight from the horse’s mouth!
Keeping your website current and up to date will assist greatly in keeping it relevant, and keep visitors and customers coming back again and again.…

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Do You Need BFFs To Run A Successful Business?

Who do you spend most of your time with? You might have heard this quote before, “You are the average of the 5 people you spend the most time with.” The point is, who are you spending most of your time with? The sad truth is we live in a society where negativity surrounds us.
The mass media, negative people, sad country music (just checking if you are reading), all of these elements impact us every single day.
-Are you taking positive action steps to change all of this in your life by intention?
-Are you seeking out the type of people who are positive and will pull you up toward the achievement of your highest goals and attaining your big dreams?
As a young child we all had our BFFs. We were drawn to each other for a variety of reasons, which are not as unique to each of us as you might think. We were certain we would be together sharing our dreams and our secrets with each other for life.
-What actually has taken place with these relationships formed at a young age?
-Do we actually still have contact with our crew of BFFs?
-Are they there for us as a ready resource when we have questions or issues?
Here is the premise, the action step for you to take today, right now!
Intentionally review your inner circle friends who you are most often in contact with and spend time with.
Anyone who has a negative attitude regularly you should begin to spend less time with. Any activities you partake in which provide you with a negative feeling you must remove from your space. Some examples might be TV or radio news. It is a fact that in our own minds and daily thoughts of which there are well over 30,000 each and every day, over 75% of these thoughts tend to be negative. Intentionally take action now to reverse this process in yourself.
Seek out the people you should have in your inner circle. Begin to speak with them more and spend more time with them. There is absolutely nothing like true and honest feedback and positive energy flowing between people. You will find much to give and much to gain by having an inner circle of people who are positive and who are there for you when you need advice or feedback or just a conversation.…

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Why Businesses Need More Money

It is common knowledge for people that savings is very important. However, even if Australians are very careful about their spending, they have still been ranked among the worst savers in the world. Data show that only 11 per cent of Australians are confident that their savings could help them survive for at least 6 months if they lost their job. Moreover, 80 per cent of the population goes on everyday without a household budget according to the 2010 National Savings and Debt Barometer. The sad part is that, people are taking these bad habits into their businesses. As a result, cash flow is among the biggest pain points of the 2 million odd SMEs of Australia. These business owners spend sleepless nights thinking of ways to make both ends meet.
It is said that this decade is considered to be the time of easy credit. Today, it is very easy to grab hold of something that one wants at absolutely anytime by availing of credits. This is what prompts people not to save. People do not even try to save for the rainy days.
One of the most alarming trends that were revealed in the Business Monitor Report- BAS and GST is that 31 per cent of SMEs do not set aside GST tax which is owed to the government. Instead of saving up this amount for the said purpose, businesses have to instantly find this amount of money when the due date arrives.
With regards outstanding BAS payments, the ATO is heard to be having a mass crackdown mode wherein businesses that are behind for at least 6 months are being forced into liquidation. It is, therefore, advised and urged that businesses should hurry up with their GST payments.
Besides tax payments, another thing can be shocking for people when they start checking their mailboxes. The prices of electricity and gas are soaring. With the unregulated sector and carbon tax, an increase in the price of energy in Australia by 30 per cent in four years has been observed. Much worse, the increases in coal and gas are being passed on to consumers.
It can also be noted that another factor that caused the distress is the deteriorating number of prompt client payments. Even Australia’s large companies take an average of 56 days to pay their outstanding invoices.
Despite the improvement of many Australian businesses as they begin to get the right attitude, there is much needed make up work. The average business owner now saves $1.27 per dollar spent. With the economic situation, it is still best for SMEs to have savings plans and trading terms in order to promote good cash flow. Debtors have to be asked for payments, as well as accountants sought, to ensure that savings is available for the rainy days.…

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Online Business

How to Use the Internet Business Strategy Known As Article Marketing to Promote Your Business

There are many ways for you to promote your home based business on the Internet but many of them are not effective. The Internet business strategy known as article marketing is one of the most effective ways for you to promote your business and it will deliver results. The only thing is that not many people know how to use it and how to actually achieve results with it.
In order for you to be able to use this Internet business strategy you have to first be willing to dedicate some time to it. The thing about article marketing is that it requires a lot of time but it does not require any money at all. Due to the fact that I did not have any money to get started is what drew me to article marketing and by investing my time I just became better at it.
The concept of article marketing is simply the creation of new content in the form of articles around keywords that people search on a daily basis. By doing this the popular search engines are able to pick up your articles and put them in front of people who already want what you have to offer.
The results of article marketing do not happen overnight so you must be patient in order to see the results. But the thing about it is that once you put in an article it is going to be on the Internet forever and the traffic is never going to stop. Unlike many other Internet marketing strategies that you can utilize it is something that is going to be for the long-term and is consistently going to bring you traffic over time.
The best way to get started in article marketing is to simply make a schedule and pick the number of articles that you want to do on a daily basis and continue to do it. A simple number can be two articles a day and just make sure to hold yourself responsible to doing the articles consistently.…

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Targeting Your Market With Internet Marketing Tactics

Laser Target Your Market For Success
Internet marketing has made a lot of people successful. Success has bred a lot of misconceptions about marketing online. A certain mystique has been created due to the overwhelming success of certain people who we now label as “gurus”. However, much of the information online almost seems to be a great effort in the field of misinformation and misdirection. This leads a lot of innocent people down the road of broken dreams and emptied bank accounts.
The truth is more powerful than a lie. This brings me to my first point about targeting your market. Quit seeing dollars and start seeing people. Honesty is the only policy. It is very easy to make things appear bigger then they are. You want everyone to know and believe in what you are selling. But if you do not believe in the product you are selling yourself, and cannot see how someone makes money using it (if it’s in the make money niche), then you are not being honest.
This adds to the misconception that most people selling products online are lying. This is not true. There are many great products online and real business opportunities, but if you are selling lies then someone pays for that lie. You may get away with the sell, but let’s say down the road a real opportunity pops up. The consumer is so jaded by their past experience (buying the “dream”) that they no longer trust any opportunity online. It hurts everyone. And sooner or later the word will get around about you and your funds will stop coming.
Again, the first point is that your market you are selling to (or recommending products to) are people. They have jobs. They work. Some of them have families of their own. Some of them are trying to get away from a nine to five. Whenever I target the “needs” of people vs. just trying to make a buck, I experience great conversions.
When you think about it this way (and actually care about what you are selling them), it becomes easier to empathize with their situations and meet their needs. They are coming to you because they need something. It is something they want. When you fulfill that need and give them what they want you receive not only a sign up to your list, but a conversion as well.
Believe it or not, methods constantly change online. Today its SEO, tomorrow who knows what? But the one thing that does not change from online to offline, from method to method is that you are marketing to people. You are seeking to fulfill a need within their life. You find that need and you fulfill that need (honestly and with integrity), you reap the benefits. And when you forge those relationships on honesty and transparency, you get repeat customers who refer others to you.
That is why I love marketing online. The world is my customer. It gives me an opportunity to forge meaningful relationships and connections with people. Also, this is why I refuse to market junk. Why? Because I take the time to try and figure what my customers need.
In conclusion, run from the madness. Stick with the path that is well worn. Honesty and integrity still mean something. So remember, when you pick a market and begin targeting, remember you are targeting people and their needs, not numbers on a list.…