No Picture
Business Plan

Marketing Coaching Tip: Are You an Expert in Your Field or Are You the Handyman?

Think about all the different hats you wear everyday in your professional life. Who ARE you to your clients? What is YOUR primary role in your business? What is YOUR area of expertise? Is it clearly defined? Are you considered an expert in your field or a jack of all trades/handyman?
When I worked in corporate marketing, my colleagues and I would joke about the fact that if you didn’t know how to classify a job, you simply gave it to the Marketing Department. Everything could somehow fall under ‘marketing’, right?
I remember once, a long time ago, the company I worked for was changing phone systems. During the process, somehow I was forwarded the call from the company who we would no longer be using for our phones. I am not really sure how the call came to me, my guess is the receptionist had no idea who to forward it to and just assumed it fell under Marketing!
Anyway, I took the call and the gentleman on the line informed me that it was up to me to collect all the old phones, boxes, wires, jacks and equipment (most of which I had never heard of before), and have it ready to be picked up by 9 am the next day. He was also kind enough to let me know that some of this so-called equipment was located OUTSIDE of the building and might be on the roof. Really???
OK, I don’t know about you, but I still don’t know how to use the DVR on my television! I wasn’t even sure what all this equipment was supposed to look like, much less where to find it! And, not only that, but I wasn’t going to risk life and limb climbing on top of a building looking for equipment that I WOULD NOT be able to identify in a line up!
Anyway, I tell the story to emphasis the importance of becoming an expert in your field. Make sure your clients and prospects know exactly what it is that you and your company offer. If you are a sales person, be the best sales person you can be (and don’t try to be the IT guy)! If you are an IT guru, shout it from the roof tops (but stay OUT of the marketing department).
We all have unique gifts and talents that make us valuable to our organization or business. Perfect YOUR craft, and leave the other stuff to the experts. Clearly define what it is you do, and how that benefits your clients, and then go with it!
Think about it, how many heart surgeons do you know that would make good telemarketers? Not many! Understand the value you bring to your company by becoming the expert! I promise you will be thankful you did, and you will be MUCH more successful in the long run by staying true to your talents.
And, if you are wondering how I handled the phone situation from many years ago, here’s what happened. I actually did go around and try to collect all these foreign pieces of phone equipment (don’t forget, I was young and naive back then). When the phone guy showed up the next morning to pick everything up, he took one look at the very large *heap* of stuff I had collected and his eyes glazed over, his face got red, and I thought he was going to pass out. He ended up calling in back-up support and spent the next 4 hours doing the job. See? It really does pays to hire an expert!…

No Picture
Financial News

Getting Started on Internet Marketing

Internet marketing has been very widespread these days. Many engage in business in web without understanding. Some of us thought that business online will make you rich as quick as possible. Because of too many information available on the web in making money online, it is not wonder why many of us suffer in “information overload”.
The first thing that you must clear up before you start business with internet marketing is are you engaging in it as add up for your extra income online or building a business as full time. If you are planning for a full time business in the web then you must at least replace your day job income. If it is for your extra income then you are looking for a part time internet marketing activity to supply you with extra money. This decision will determine the amount of time and effort that you will put in and also for the structure of your business or hobby.
If you are planning to make internet marketing as an extra job, then you do not need a product or affiliates. All you can do are some basic affiliate marketing by selling other peoples products. One of the best places to start making money online is to sign up with open affiliate marketing with ClickBank. In this way you do not your own website and there is no application process to become affiliate.
There are thousands of products you can sign up for affiliate in ClickBank. And one the best thing that you can sign up is ClickBank Pirate. All you have to do is design your website or blog with good content related to the affiliate offer you are marketing and insert your affiliate link to your content.
Internet marketing is a business that you must create more websites and blogs to drive traffic to your affiliate link. The better your content is the sooner or later some people will buy the product and you get your commission from it.
Internet marketing is a good way start business online. But in order to succeed you must exert more effort and time. There are too many competitions out there proper planning and right decision is essential in order to survive in this industry.…

No Picture

Home Business Tips – Are You Expanding In 2011?

Well, we’re almost at the end of the year. As of this article, there are only 13 days to go. Regardless of what level you might be at with your business, you probably have plans to expand it in 2011. Maybe you do but maybe you’re not exactly sure how to do that. Hopefully, after reading this article for inspiration, you’ll get a clue as to where you want to go.
First let me start off by saying that I have finally reached that point in my business where I have no desire to expand. The last thing I want is more work or more responsibility. Don’t ‘ll know when you’ve reached that point as well. But for now, where to go? How do you go about expanding?
You might want to think about moving away from a model where you’re constantly creating products to one where you have one continuity membership program. This way, you’re creating one thing and simply advertising for more members. With most continuity programs, it’s no more work to cater to 10,000 members as it is to 10 members. Simply set up a support desk, hire some people to run it, and you’re done.
But okay, maybe continuity programs are not your style and you prefer to just branch out into multiple products. The question becomes, how do you or deep? Well, there are advantages and disadvantages to both models. Let’s take wide first.
By going wide, you’re creating products in a number of different niches. The advantage of doing this is that you can create a number of low end products that are affordable enough so that you probably give yourself a decent chance of converting well, not that you can’t sell higher priced products. They just require a little more effort on the creation and promotion ends. The biggest disadvantage of selling low end products in multiple niches is that you’re constantly looking for new customers to sell to.
What about going deep? This is where you have a product line in one niche. The biggest advantage of doing this is that once you’ve made that first sale, you’ve got a customer for life if they’re happy with the product. Selling a more expensive product to that customer won’t be nearly as hard as converting a new customer. On the downside, once you start selling more expensive products, it does become a little harder to get people to open up their matter how dedicated a customer they are. Conversion percentage WILL go down the more expensive a product gets. However, you don’t have to sell as many to make the same profit.
These are a couple of ways to think about expanding your business for 2011. There are plenty more, but I’ll let you chew on these ideas for a while.
To YOUR Success,
Steven Wagenheim…

No Picture
Business Line

How to Master the Simple Internet Business Strategy Known As Article Marketing

In order for you to master the simple Internet business strategy known as article marketing and actually use it to be successful in your home based business you have to first understand the concept. Article marketing simply is the creation of new content in the form of articles that is based on keywords that people search on a daily basis and is literally picked up by search engines and put in front of people who are searching for what you already have to offer.
The way the you will be able to master article marketing is by dedicating the time necessary to getting educated and becoming better at it. Just like with everything else that you do the more you do it the better you’re going to become at it. As I mentioned before it is a very simple concept it just takes time to master and to become better at it.
The first thing that you have to do before even thinking about writing an article is to get better at making better titles. The title of an article is what will decide the success that the article has. This is why is very important for you to get better at making titles because once you do this article writing is going to be very simple.
As I mentioned before articles are based on keywords that you’re going to be responsible to search and see the ones that people are searching for relating to what you have to offer. What this is going to be able to do is to actually get you high targeted traffic to your website and is going to increase the results that you get in your business.
As you see article marketing is a very powerful method and the good thing about it is that is completely free and all your investing is your time. Just keep in mind that you have to be patient for the results but know that the results are going to come eventually.…

No Picture
Starting A Business

How to Quit Your Job – Tackling the Obstacles That Hold You Back

Talk to a bunch of people in a bar and you’re likely to find a few bitching about their job and how they’d wish they could call it a day. When you ask what they’d do instead, many have no really clear idea. This article is not for them.
Instead, let’s consider those who want to quit their job to set up a business of their own, but who fear to take such a big, decisive step as quitting the paycheck.
If you’re one of them, then you know quite well what you want to do. But because you know what you want to do, you’re also very aware of the obstacles, the reasons for NOT quitting your job.
Fear of Failure
Fear of failure holds many people back, whether they’re aware of it or not.
You have an idea for a business, but there’s no guarantee that you’re actually going to be successful. And having to go back to work with a failed business on your resume is not a prospect that appeals.
Fear of failure is something we all have to face at one time or another. With regards to quitting your job and setting up on your own, however, fear of failure need not hold you back.
Lay those fears to rest by proving to yourself that you have what it takes to run your own business. And the easiest way that’s done is by starting a business that does not require you to quit your job, a business you can run in your spare time.
This is even easier if you base your new, part-time business on a hobby or passion. On something you love and know a lot about. That way, building your business will not feel like work and fears associated with ‘running a business’ will be largely meaningless.
Start-up Capital
Many traditional businesses need a pot of start-up capital and in these financially uncertain times you may not be too keen to get into debt. So, if a traditional business is where your dreams are taking you, you may find yourself chained to your paycheck until you’ve saved enough money to get started.
Consider instead if you could run your ‘traditional’ business in a ‘non-traditional’ way, one that requires little start-up capital.
An online business is comparatively cheap to get off the ground and – if it is your dream to sell widgets – you could source a drop-shipping company to fulfil your orders, rather than set up a shop in the centre of town and hold all your own stock.
Time and Flexibility
Here’s another practical consideration that can look like a major obstacle. You don’t want to quit your job until your new business is off the ground. While all the while you know that the new business can’t really get off the ground while you’re working full-time.
But this is only true for businesses that require you to be present during office hours.
Instead, consider a business that can accept flexible hours, that you can deal with outside of your hours of employment. This means long hours for you – for a time – but if your business is your passion, you won’t really mind too much.
Quitting your job to start your own business need not be the huge, scary step it’s often made out to be. And not being able to quit your job just yet does not mean you cannot start your own business.
All it needs is a gradual approach. Choose a business that needs little start-up capital and that you can run in the time that’s available to you, base it on a hobby or passion of yours so that it feels more like fun than work and watch it take off.
Try this approach to start your own business, and you only need to quit your job when you are ready for it.…

No Picture
Business News Articles

What Are the Various Types of Email Campaigns a Winery Could Launch?

Wineries across the country are quickly learning that email marketing is hands down one of the best promotional tools on the planet. It is also quite versatile as the technique can be deployed in several ways to accomplish a wide variety of goals. Following are three types of email campaigns a winery can launch to bolster their marketing efforts:
1. News and Announcements
The most common types of email campaigns are used to distribute news about the company or important announcements to your audience. These variations are simple, straightforward, and highly effective. What makes them so powerful is that they tend to lend tremendous flexibility to the marketer. For example, a winery could deploy campaigns containing a press release highlighting a new product, or simply make an announcement about an upcoming wine tasting event. This type of email campaign works best when your message has one crystal clear call to action and is an easy read for scanners.
2. Email Newsletters
Newsletters make a perfect compliment to an email campaign. Instead of generating quick sales, however, their purpose usually involves building a relationship with your audience. The added benefit of course, is increased sales once you have earned their trust, but this method works best when you are focused on providing relevant, valuable content your readers can put to good use. For instance, a winery might send out a newsletter issue that concentrates on the health benefits of red wine, and then provide a list of brands that offer those same benefits. A newsletter gives you a lot of room to work with so feel free to let your creativity flow.
3. Drip Campaigns
Very successful in the real estate sector, drip email marketing campaigns are a great way to stay in touch with your audience and keep your brand in front of them. The best thing about this type of program is that instead of manually sending out your emails, you have them distributed by an automated system that does all the work, which keeps them coming steadily, and often slowly, hence the term “drip”. These campaigns can help a winery accomplish a broad range of targeted goals, including engaging new prospects, increasing attendance for events, or building hype around a big sale. While they generally require more effort in the beginning, they can also reward you with immeasurable benefits.
Launch the Right Campaign
It is important for a winery to make themselves familiar with the various types of email campaigns as not all are created equal. A newsletter might work best for one segment of your list, while an automated drip variation might be better suited for another. To figure out which is right, try testing one for a month or so and then take a look at your results. No matter what you decide on, you should make out very nicely as long as you focus on providing what your audience wants.…

No Picture
Business Line

Home Business Tips – Good Times & Bad Times

If you think that any business is immune to the effects of the world around it, think again. And yes, even food stores go out of business. The key to surviving is to understand how to make the best of both the good and the bad times. In this article, I’m going to share a few ideas that, hopefully, will keep you afloat even when things aren’t going so well.
Let’s start with when things are going well. Lots of business owners will sit back and relax during these times. They won’t do any research for future products or anything in looking towards the future. This is a big mistake. No economy in the history of our world has ever remained stagnant and that’s not likely to change any time soon. One must always be looking towards the future. The question is, how do we do this?
One way is to keep an eye on technology. I have found that changes in technology have a great impact on business, especially if your business depends on it. Let’s say you sell a product that is a piece of technology and somebody comes out with something that is better and cheaper. Unless you take your product and work on ways to improve it, you’re going to lose market share. There is no way around this.
What if you’re selling informational products? Information is always changing. Therefore, you have to constantly be aware of any changes. For example, if you’re in the alternative health niche, there are going to be new developments regularly. If you’re not aware of these developments, your product could become obsolete literally overnight. This is also true in the make money online niche. Many books on pay per click advertising become almost obsolete because of changes in PPC rules.
In bad times, this steady research is even more important. The first one to come out with the new breakthrough is going to be the first one to dig himself out of the hole he’s in. That’s why it is critical to always be aware of the changes around you. By doing this, you give yourself the best chance of keeping your home business in the black.
To YOUR Success,
Steven Wagenheim…