3 New Facebook Business Tips

1) Facebook Business Account
Facebook business accounts are designed for individuals who need Facebook for business purposes, but need to refrain from becoming sidetracked at work. Business accounts are designed for individuals who only want to use the site to administer Pages and their ad campaigns. It allows individuals to create a simple business presence by creating public business pages, however it offers limited access to the profiles of other people. Facebook users who already have a personal profile, the business account option is not available. However, users who create a business account can later convert it into a regular user profile. More information on Facebook’s business accounts can be found here.
2) Create a Business Fan Page
Many business people would like to add colleagues, co-workers and other business people to network with on their Facebook profile; however they face the issue of mixing their personal life with business. Creating a business Fan Page is the most obvious solution.
Pages give a business or brand an identity on Facebook. With a Page, those interested and following the brand can become “fans,” and when they do so, all their friends will see this and may become fans as well. Photos, videos, and information about the company can be shared on the fan page, and custom applications on your Page. All activity on Pages gets posted on a mini feed for fans see.
3) Advertise on Facebook
For businesses that have a product or service to sell, Facebook advertising is a relatively inexpensive method to gain exposure in front of millions of people worldwide. Facebook advertising is similar to Google Pay-Per-Click; however Facebook is generally less expensive as it is not as competitive yet. In addition, Facebook is obtaining more hits per month than Google!
When creating advertisements on Facebook, one can target specific audiences. Ads can be placed locally, to specific age groups, specific interests and languages. Ads can be displayed on a CPC (cost per click) basis, or per 1000 impressions. Businesses can advertise a separate website or a Facebook Fan Page, in order to obtain more fans.

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