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Starting A Business

Email Marketing Tips The Pros Don’t Want You To Know

If you are running a successful business, you may have already used many of the marketing techniques out there. But if you haven’t used an email marketing campaign, you could be missing out on greater success. Here are some effective ways to market your business through email, so you can leave no stone unturned in your quest for excellence.

Be sure of all the colors you use in your email are neutral. If colors are too bland, the customer may not want to read the article. On the other hand, if the colors are too bright, it could frustrate the reader. Try to stick with neutral colors, like black, gray, and white.

Test out different subject lines with the A/B testing method. Take one of your emails, and divide the mailing list in two. Send each half of the list the same mail, but with differing subject lines. Doing so will help you determine which type of subject line helps get your emails opened, and which kind will get them deleted.

Do not use dollar signs in either the subject or the body of your emails, unless you are using just one to denote a specific amount of currency. This will strike many recipients as being spam my behavior, and many spam filters will automatically trash emails that include character strings like “$$$.”

Give customers the choice of getting a plain text version of your email marketing materials or a rich text version. Customers can choose the option they prefer when they sign up for your newsletter. Plain text versions don’t include graphics, so customers with slower connections or overactive spam filters might appreciate this option.

To get the most out of each email you send, try to focus each message on a single clear, concise message. Your readers should know what you are trying to say within the first few seconds of reading the message. Give them a call to action that is clear, and that they can easily respond to.

Use words that are appropriate to the industry you are focusing on in your marketing materials. For example, if you are writing marketing materials for new technological items, use words such as “new,” “advanced” or “state-of-the-art” that are commonly used in that industry. Using the right words will help increase your products’ appeal to your customers.

Make sure you are working off of a clean list. This keeps the time you spend directed towards targeted customers. Targeting the wrong customers will not help you, and a clean list can get you to more of the right customers much faster. Clean up your list, and get to the right customers!

Give your marketing emails the same consideration that you give your site content and other marketing materials. Too often businesses take a too-casual approach to their email marketing efforts, and seemingly small errors like typos end up undermining their readers’ perception of their level of professionalism. Before you add an email to your marketing rotation, ask yourself if it would inspire you to buy.

Being the best means using all the tools and methods available to you to build your company. If you use the tips laid out in this article, you have a good chance of being the best. Make sure to use these to craft an email marketing campaign you can be proud of.…

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Business Insider

How Can Network Marketing Rake In Profits For You?

Network marketing is a great field to get into because you have a little bit of everything. You’re part boss, part colleague, part salesman and part coach. With so many responsibilities, you can get burned out quickly if you’re not careful. Here are a few ways to run your network marketing business so you can pace yourself.

Set goals for yourself. Knowing how many people you wish to sponsor by a certain date will help you determine the number of people who need to be exposed to your product daily. Having this exact number lets you know how much you need to do in a given day to work towards your goal.

If you are interested in getting involved with network marketing but are unsure which network marketing program to join, the best thing to do is to look at the product that you, and your producers will be selling. Many network marketing programs do not have great products and for the most part, are scams where every recruit is required to buy the product. A network marketing program with a remarkable product, on the other hand, is far less likely to be a scam. Great products sell themselves. It will also be significantly easier to recruit top producers if you can offer them an excellent product to market.

Removing people from your network who aren’t earning money makes you look good. It shows that you’re paying attention, which will lead people to both work harder, so as not to be kicked out, but also so that you can see what they’re doing and praise them for their achievements. People LOVE being told they’re doing a great job!

Not everyone who joins your network marketing team will actually be a part of your down-line. You can have what some call “horizontal hires”, people who you will pay for their services as they help you. The best way to use this is with a finders fee. This is a single payment, that you set out when you make your agreement, which they receive when finding someone who is interested in your offer.

Practice your network marketing spiel in front of a mirror. Do you look nervous? Do you sound like you’re lying? If what you’re saying is true, you should feel comfortable. If there is something that makes you look less than honest when you say it, then don’t say that! Stick to the things that make you proud of your business.

If you’re new to network marketing and don’t yet have the profile to fall back on, there’s nothing wrong with borrowing someone else’s. Make sure you can identify and refer to leaders within your particular market who are doing well. Their reputation just might help you attract a larger network.

Use these tips to streamline your network marketing business. That way, you will handle all your responsibilities with energy and focus instead of fatigue and frustration. Network marketing can bring out the best in you if you make sure to learn all you can and to apply good principles like the ones in this article.…